A 45-Year Commitment
Doing Business the Right Way, Now Certified
Woman-owned and family-run since 1979, WishGarden has operated with one core belief: doing what’s right matters more than doing what’s easy. WishGarden’s fearless Founder and Chief Formulator, Catherine Hunziker, has been blending herbs, challenging systems, and pushing boundaries since long before it was trendy. A self-proclaimed hippy and OG radical herbalist, she helped shape the back-to-the-land and women’s health movements that still ripple through everything WishGarden does today, from how they protect the plants used in their legendary herbal remedies to how they treat people.
“We didn’t become a B Corp to change how we do business—we did it to formalize the values we’ve lived by since the beginning. Caring for people, plants and planet has always guided us. Certification gives that commitment structure and visibility. For us, it’s not a finish line—it’s a deeper promise to keep showing up with integrity,” said Hunziker.”
WishGarden’s B Corp Commitment
How we put our values into action as a Certified B Corp
B-Corp certification isn”t just a badge – it’s a commitment woven into WishGarden’s entire business. Here’s what that looks like in action:
Nurturing Plants:
- Sustainable sourcing practices – 98% of botanicals are either Organically Cultivated (52%), Regenerative Organic Certified (25%), Sustainably Wild-Crafted (14%), or Forest Farmed (5%) ensuring populations thrive for generations
- Industry-leading certification –first domestic certified FairWild brand partnering with the first North American FairWild certified collector through sponsoring one of their domestic sustainable forest-farmers to achieve certification (2025)
- Small-Scale Producer partnerships – 37% sourced directly from small-scale producers with shared values, relationships are built on trust and mutual respect
- Domestic sourcing commitment – 63% of ingredients are sourced domestically from WishGarden’s Rocky Mountain home and beyond, supporting American growers and wild land stewards
Supporting People:
- Proudly independent – one of the few established herbal companies to remain family-owned since 1979, staying fiercely true to their values
- Women-led leadership – 71% of leadership positions are held by women, shaping the company’s direction and decisions
- Continuous learning culture – 100% of the team receives ongoing education via monthly onsite seminars focused on sustainable sourcing and herbal benefits
- Community engagement – Paid volunteer days are provided annually to all staff for community service
Protecting the Planet:
- Renewable energy transition – 40% of energy is powered by wind and solar
- Carbon footprint reduction – 75% offset by calculating carbon footprint and supporting Amazon rainforest conservation projects, actively countering emissions while working toward carbon neutrality
- Water conservation – 13% water usage reduction through smarter manufacturing practices
- Waste diversion strategy – 73% of waste diverted from landfills, transforming production cycle toward zero waste
Anna Harshman, WishGarden VP of Impact & Development and daughter of Founder Catherine Hunziker, sees these milestones as a continuation of the values she was raised on. Staying independent gives us the freedom to lead with our values—and these certifications help make that commitment my mom made almost 50 years ago concrete. It isn’t just about herbal products—it’s about a way of being. It’s about building the structure to keep doing what we believe in, even as we grow. We’re here to make herbalism better, more accessible, and more accountable—and this helps us stay the course.