Turns Out You Can Bottle Your Values: WishGarden Herbs Makes It Official with B Corp Certification

"We’ve always done business this way—now we can prove it."

This year, WishGarden Herbs became a Certified B Corporation. And while that’s an exciting milestone for us—it’s also, in many ways, just a formality. Because caring for people, plants, and the planet? That’s how we’ve always done business.

Since 1979, our family-run company has operated with one core belief: doing what’s right matters more than doing what’s easy. It’s something I learned early from my mom, Catherine Hunziker, WishGarden Herbs’ fearless founder and Chief Formulator. She’s been blending herbs, challenging systems, and pushing boundaries since long before it was trendy. A self-proclaimed hippy and OG herbal radical, she helped shape the back-to-the-land and women's health movements that still ripple through everything we do today.

Catherine Hunziker holding her newborn daughter, Anna, just moments after a 1979 home birth—surrounded by family. That same year, WishGarden Herbs was born, rooted in the women’s health and back-to-the-land movements. WishGarden was created to support midwives and home births, this image captures the start of it all: a baby, a business, and a bold belief in doing things differently.

That same year, WishGarden Herbs was born, rooted in the women’s health and back-to-the-land movements. WishGarden was created to support midwives and home births. This image captures the start of it all: a baby, a business, and a bold belief in doing things differently.

And yes—she walked the walk. Quite literally, sometimes, straight into environmental protests that landed her in legal hot water for standing up against Rocky Flats nuclear power plant in the 1980s. That experience, watching my mother live her values so fiercely, instilled in me a deep conviction: if something matters, you show up for it. You speak out. You protect what you love.

For us, that’s the Earth and the healing plants it gives us.

WishGarden was born in the foothills of Boulder, Colorado, out of my mom’s midwifery work and her desire to make herbal remedies accessible to the families she supported. She was blending tinctures by hand in our basement long before Whole Foods carried herbal wellness—and yes, more than one of my childhood friends peeked into our house and asked, “What kind of witchcraft is going on down there?” (Spoiler: the good kind.)

We spent summers road-tripping in my mom’s beat-up VW van to study with legendary herbalists like Michael Moore and Feather Jones. As the oldest kid in the bunch, I often got drafted to rally the little ones on herb hunts or sneak off giggling when the adults went skinny-dipping in hot springs. It was messy, magical, and real. And it planted the seed for what I do now.

Left: A 1988 Colorado Daily clipping of Catherine Hunziker and her daughter Anna (age 8) after Catherine was sentenced to home detention for protesting the Rocky Flats nuclear site. Her electric ankle monitor on which she place sticker of the earth and a sharpie job of a peace sign —visible in the photo—stands as a symbol of her deep-rooted environmental convictions. Right: A snapshot from an herbal field trip with master herbalists Michael Moore and Feather Jones. Anna (right) joins the next generation of young plant stewards, including Feather’s daughter, Topaz.

Her electric ankle monitor—on which she placed a sticker of the earth and drew a peace sign with Sharpie, visible in the photo—stands as a symbol of her deep-rooted environmental convictions.

Moving into the role of VP of Impact & Development feels like coming full circle. After years leading Marketing at WishGarden, I’m honored to now carry the torch of the values my mom founded this company on. With our B Corp certification, we’ve locked those values into our corporate DNA—we’re now legally accountable to people and planet, not just profit.

We earned our B Corp status—not because we were trying to hit a metric, but because we were already walking this path. Certification simply gives us a way to track, improve, and invite our community into the journey.

Because what we do at WishGarden isn’t just about herbal products—it’s about a way of being. Of reconnecting people to the healing wisdom of nature. Of choosing regeneration over convenience. Of crafting legendary herbal remedies that support real people in real life—with real impact.

Left: Anna and Catherine visiting a local farm in 2025, supporting the cultivation of medicinal herbs like Yerba Mansa—an herb WishGarden has partnered with and ethically sourced for decades. Right: Our Deep Lung formula nestled in freshly harvested Yerba Mansa, sustainably wildcrafted by our team this year. From field to formula, we’re protecting the plants we love and growing a more regenerative future for herbal medicine.

Supporting the Next Generation of Herbal Farming

From field to formula, we’re protecting the plants we love and growing a more regenerative future for herbal medicine.

Here’s what WishGarden Herbs’ environmental & social impact looks like in action:

Protecting the Planet:

• Renewable energy transition – 40% energy powered by wind & solar
• Carbon footprint reduction – 75% offset by calculating our footprint and supporting Amazon rainforest conservation projects, actively countering our emissions while we work toward carbon neutrality
• Water conservation – 13% usage reduction through smarter manufacturing practices
• Waste diversion strategy – 73% waste diverted from landfills, transforming our production cycle toward zero waste

Nurturing Plants:

• Sustainable sourcing practices – 98% of our botanicals are either Organically Cultivated (52%), Regenerative Organic Certified (25%), Sustainably Wild-Crafted (14%), or Forest Farmed (5%)
• Industry-leading certification – first North American herbal company to achieve FairWild certification for sponsoring one of our domestic sustainable forest-farmers (2025)
• Small-Scale Producer partnerships – 37% sourced directly from small-scale producers who share our values
• Domestic sourcing commitment – 63% of ingredients sourced domestically, supporting American growers

Supporting People:

• Proudly independent – family-owned since 1979
• Women-led leadership – 71% of leadership positions held by women
• Continuous learning culture – 100% of our team receives ongoing education via monthly onsite seminars
• Community engagement – paid volunteer days provided annually to all staff

Our founder Catherine Hunziker joins EcoSense for Living to showcase a groundbreaking agrovoltaics project at Jack’s Solar Garden—where medicinal herbs grow beneath solar panels. Backed by NREL and top universities, this work blends herbal wisdom with renewable energy and regenerative farming. From soil to solar, this is how we grow the future of wellness.
🔗 Watch here: pbs.org/video/farming-reimagined-htevpm

To our customers, herbalists, midwives, and believers who’ve stood by us from the start—thank you. This B Corp badge is yours too.

We’re just getting started.

🌿- Anna

Anna Harshman is Vice President of Impact & Development at WishGarden Herbs, a family-founded herbal medicine company where she’s also a part owner. She leads sustainability and market expansion initiatives, bringing diverse operational experience and international perspective from working abroad. Anna holds a BA in International Studies and Political Science from UC San Diego and is passionate about advancing WishGarden's mission of empowering health through quality herbal medicine while supporting environmental health and farming communities globally.