Catherine Hunziker - working with PLANT ENERGY; WHO is the plant; Yerba Santa; the intersection of herbalism and advocacy

Catherine Hunziker - working with PLANT ENERGY; WHO is the plant; Yerba Santa; the intersection of herbalism and advocacy

Catherine Hunziker has spent decades at the intersection of herbalism, advocacy, and deep respect for the natural world. In Episode #117 of You Are A Big Deal, host Becca Jay sits down with the naturalist, master herbalist, formulator, and president of WishGarden Herbs for a rich conversation about plant energy, radical herbalism, and what it truly means to work with whole plants.

Catherine shares her journey studying with herbal renaissance pioneer Michael Moore and Feather Jones, her cross-cultural exploration of Indigenous traditions around the human-nature relationship, and her lifelong commitment as an environmental crusader and advocate for women's rights and the midwifery resurgence. The conversation weaves together botany, philosophy, and practical herbalism. It touches on specific plants like Yerba Santa, Yerba Mansa, and Witch Hazel, and the WishGarden formulas born from real-life situations.

Episode #117 covers:

  • What it means to be a "radical" herbalist and why it matters
  • Working with plant energy and the distinct personalities of individual plants
  • Why whole plant medicine offers something isolated compounds cannot
  • How plants transform sunlight into matter and what that means for healing
  • Tuning in to what your body needs and learning to read its responses
  • Catherine's studies with Michael Moore and Feather Jones, and cross-cultural Indigenous traditions
  • Herbalism as advocacy; women's rights, the midwifery resurgence, and reclaiming women's health
  • Spotlight plants: Yerba Santa, Yerba Mansa, and Witch Hazel
  • What being a formulator really means and how WishGarden's formulas are born from real situations
  • Gratitude, intention, and giving back to the land
  • WishGarden's commitment to organic, sustainable, fair-trade sourcing from family-owned farms

Podcast Host

Becca Jay

Becca Jay

Becca Jay is the host of the You Are A Big Deal podcast, a platform highlighting human, imperfect greatness through stories of courage, vulnerability, and personal empowerment. Based in Colorado, she is a mom, personal trainer, Bodywork/Reiki practitioner, and advocate focused on empowering people to "keep showing up".

Featured WishGardener

Catherine Hunziker

Catherine Hunziker

My journey began in the 1970s as an activist involved in environmental and women's rights movements. My commitment to living a self-sufficient, natural lifestyle led me to Colorado, where I embraced plant education and learned under renowned herbalists, including Feather Jones and Michael Moore. I also explored cross-cultural indigenous traditions at the Naropa Institute and embarked on pilgrimages guided by local shamans to sacred sites worldwide. In Boulder, I co-founded the Rocky Mountain Herbalist Coalition, where we educated on ethical wildcrafting and influenced the creation of the United Plant Savers for herb sustainability. Determined to introduce herbalism to the mainstream, I formulate effective multi-herb liquid blends with catchy names to make herbal medicine accessible to a broader audience.

Back to Podcasts & Workshops