OUR STORY

Our Mission

Our How and Today

We believe in the profound power of the medicinal healing properties found in plants and herbs to maintain healthy lives.  Our mission is to help empower people to own their health by formulating fast-acting legendary herbal tinctures for everyday life. Our herbal remedies are crafted for those real-life moments when you need a simple swift kick of nature to rebalance and revitalize.

Illustration of Yerba Mansa plant with white flowers and green leaves on a white background.

OUR ROOTS

Herbal Rennaissance of the 1970's

The 1970s, known for bell-bottom jeans and disco fever, also saw a quieter revolution — the herbal renaissance. This movement aimed to reconnect people with ancient plant healing traditions that were largely lost during the 1900s in America. Amid this rising interest in holistic health, Catherine Hunziker emerged as a passionate environmental crusader and fervent advocate for women's rights. 

Our Journey

From Midwifery to Everyday herbalism

As a trained midwife, Catherine recognized the urgent need for women to reclaim their health and wellness. Driven by this vision, Catherine began handcrafting fast-acting liquid herbal extract blends to assist midwives during births.  This dedication led her to acquire WishGarden Herbs in the 1980s, which at the time was little more than a closet filled with alchemical wonders.

As Catherine steered WishGarden's transformation from a birth practitioner-focused company to a comprehensive everyday health solution, she executed a vision to make herbalism more approachable and accessible. Instead of expecting people to identify single herbs such as mullein, angelica and elecampane for lung health, she combined them into effective blends with explanatory and catchy names like "Deep Lung." This simplified the path to natural wellness and boosted the appeal and success of herbal remedies in the emerging natural grocery stores, apothecaries and wholistic medicine clinics.

Living the Legacy

Today's herbal renaissance

Today, the spirit of the 1970s herbal renaissance still thrives at WishGarden Herbs where we remain proudly owned by Catherine and her children. With an unwavering focus on sustainability, ethical sourcing, and scientific research, we bridge the gap between tradition and innovation. We are honored to carry on our mission of empowering people to own their health by crafting radical herbal remedies for everyday life.