You work for GrowNYC. What does GrowNYC do and what is your role there? GrowNYC is an environmental nonprofit that has been in existence since 1970. It helps New Yorkers access education, opportunity, tools and services via the following efforts: operating Greenmarket farmers markets and other food access projects, building and maintaining community and school gardens, providing hands-on education to young people, providing training and resources to encourage more and better recycling across the city.
GrowNYC is a resource for any New Yorker who wants to create a healthier city, for themselves, for their neighbors, and for the next generation.
Learn It, Grow It, Eat It
New Yorkers can learn about environmental issues -- get trained on recycling rules, understand why buying local food is better for the environment -- and then take advantage of opportunities GrowNYC provides to take sustainable actions. Shopping at the Greenmarket. Starting a new garden. Dropping food scraps for composting. Actions that improve quality of life and create a better city.
Youth Farmers Market
Some three million residents each year participate in our programs. And we are leveling the playing field. We make sure our programs reach those who need them most: community gardens in the South Bronx, food access programs in Central Brooklyn and East Harlem, hands-on education for children with little or no access to green space at their schools.
I serve as GrowNYC's Assistant Director, which means I get to interact with all our programs, project, staff, funders, board and those we serve. I love my job because it falls in line with my value system -- it's less about individual ambition and more about a collective effort to help effect change.
Is there a challenge in being a part of a sustainability project in NYC? There are people who think "urban environment" is an oxymoron but all you have to do is spend a little time in the city to realize just how much of an ecosystem it is: from the changing seasons reflected in the Hudson River (seals in summer, ice floes in winter), to pollinator gardens located deep in densely populated neighborhoods that are home to butterflies, bats and birds, to rooftop beehives to chicken coops which have sprung up in school gardens and my two favorite goats who live at Earth Matters compost site on Governors Island -- there is nature everywhere in NYC.
First of all I'm honored to be selected -- so, thanks! I first learned about WishGarden from a Colorado native coworker of mine who used to be a sniffing, coughing mess until he started taking WG's Kick Ass Immune Activator. Impressed by his stretch of good health, I bought some for myself so I didn't feel so vulnerable on airplanes. Taking a flyer from that experience, I've been sharing samples at work.
The seeds in particular are a big hit as we have so many gardeners and garden enthusiasts. The tinctures, too -- NYC is home to people who embrace alterative modalities so there is a wide audience for herbal remedies. Friends and family are also interested -- and the web of colleagues, friends and family fans out quite. naturally.
Natural products seem to be all the rage these days. Do you think we are witnessing a change in consumer attitudes towards the environment and natural products? I hope so. One of the things we try and do at GrowNYC is to teach people of all ages about label literacy so that they can make informed decisions about what they use and consume. And so they can be appropriately skeptical about claims of "natural" or "healthy" used in greenwashing efforts in order to capitalize on the public's interest. It's one of the great things about WishGarden products -- when you read the ingredients, they are simple and straightforward -- and truly natural.
I also hope (and believe) that people want to lead lives that reduce our negative impact on the earth -- and on our bodies. My colleagues and I try and encourage people to make just one change and stick to it. It might be drinking more water (versus sugar sweetened drinks), eating more whole grains and vegetables rather than processed foods, swapping out your chemical cleaning products for white vinegar, lemons and baking soda, composting your food scraps, going meat free one day a week -- the list goes on. Find a positive change that feels right and go from there. People are usually persuaded as they see benefits right away: food that tastes better, cost savings in many cases, improved health, and maybe most importantly a sense that you are part of something bigger -- and part of a solution.
What is your favorite herb and why? Hard to pick just one! I really do love Echinacea, though. It looks so beautiful when it's in bloom and it has a long wonderful history of healing .